RBC Gran Fondo

September 7, 2019
Event Location: Out and about in Whistler

A Gran Fondo is a mass cycling event that is well-established in Europe. Gran Fondo means “big ride” in Italian. Neil McKinnon, GranFondo Canada Owner, is the pioneer of GranFondos in Canada. In 2010, he started RBC GranFondo Whistler, taking advantage of the newly built Sea-to-Sky Highway. 2019 will be the 10th annual big ride!

The event has established itself as one of Whistler’s signature events and remains the largest cycling event of its kind in North America attracting participants from across Canada and around the globe. The event’s impact has been tremendous for British Columbia and for Whistler in particular, propelling the Sea to Sky corridor to prominence as a destination for road biking and training.

In 2020, Whistler will be hosting the UCI Gran Fondo World Championships, and the 2019 race will be a qualifier for athletes hoping to race in the World Championships in 2020. Therefore in 2019 we expect to see a higher proportion of guests travelling from national Canada, the US and Mexico than a usual GranFondo year.

Key Event Statistics

Our cyclists are affluent professionals and executives with a healthy lifestyle. August and September 2019 is a great time to reach this audience as they are planning 2020 for their households and businesses.

Total Registration

  • 4,100 cyclists registered
  • 700 Volunteers
  • Average age 42

Registrants

  • 25% Female / 75% Male

Location

  • 65% from BC
  • 15% from Washington Stage
  • 20% from other

Here is how your business can get involved in the event

  • Become an official sponsor, place a banner ad on the results page, create an event as part of the weekend. For full opportunities please see the RBC GranFondo Sponsor Deck
  • Share your product or service to a targeted audience at the GranFondos through:
    • Talking directly to our audience at VeloSpoke Expo at the Vancouver Convention Centre or at Celebration Plaza in Whistler.
  • Samples & coupons in the rider Swag-Bag
  • On-Course services & product samples
  • Be a part of the Finish Line Festivities Whistler Olympic Plaza
  • Prizing, VIP gifts or volunteer gifts
    • Contact Oliver Cartmell oliver@rbcgranfondo.com if you are interested in any of the above opportunities.
  • Bike shops: stock cycling tires, tubes and accessories
  • Retail shops: stock active wear and cycling clothes are popular with RBC GranFondo Whistler participants
  • Create a cycling themed window display on the weekend of Sept 7, 2019
  • Create a cycling themed drink or entree in your restaurant or cafe
  • Host a company team in the event through our corporate team program
  • Have an exclusive cycling-related event in your store
  • Provide an offer or special to cyclists who will be in the village on the weekend.

Volunteer with RBC GranFondo

  • Join our Squadra, or “team” in Italian. We are one big family all aimed at running a world class event.
  • Are you looking for a way to get involved in the Vancouver and Whistler community? Good at cheering and spreading smiles? Want to give back to the cycling community?
  • Join us as a volunteer at the 2019 RBC GranFondo Whistler! Squadra is the backbone of the entire event every year, and it simply wouldn’t run without the hard work, smiles, and dedication of our 500+ volunteers.
  • Volunteer registration is officially open for the 2019 season! We have positions from Stanley Park all the way to Whistler along the beautiful Sea to Sky highway. Click herefor more information and to volunteer.

 Get connected on the internet