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Whistler Event Engagement Opportunites

Whistler's festivals and events drive many guests to the resort. Members can leverage these important events for business success by being aware of upcoming opportunities, preparing in advance and finding unique ways to welcome guests.

April 3 - 5, 2015 - Whistler Cup
April 10 - 19 , 2015 - World Ski & Snowboard Festival
May 22 - 25, 2015 - Side Walk Sale on Memorial Day Weekend
June 4-7, 2015 - Outerbike
June 6, 2015 - Whistler Half Marathon
June 27 - Aug 31, 2015 - ArtWalk
July 26, 2015 - IRONMAN
July 30 - August 3, 2015 - Wanderlust Whistler


April 3 - 5, 2015 - Whistler Cup

Over 23 years the Whistler Cup has grown to become the largest and most important ski race in North America for athletes aged 11 to 14. With hundreds of young athletes from 21 different countries competing, the Whistler Cup brings together children and families from many different cultures.
www.whistlercup.com

Number of participants: 400 athletes
Participant demographics: aged 11-14 from 21 different countries
Event location: Races on Whistler Mountain, opening and closing ceremonies at Village Square

How Can YOUR Business Leverage this Event:
•    Become an ad sponsor. Please see the details here.
•    Create a window display to the theme of the event/festival
•    Put up a flag representing a country of your choice in your place of business or storefront window.
•    Provide an offer or special inviting attendees back to Whistler and to your location
•    Look at organizing an exclusive shopping event at your store

Build Buzz with the Whistler Cup

April 10 - 19 , 2015 - World Ski & Snowboard Festival

In April the energy in Whistler is unbeatable when the World Ski & Snowboard Festival takes off. It's a mix of our unique mountain culture; from top athletes pushing the limits of their sport to free outdoor concerts, innovative fashion, photography, film, and non-stop nightlife.
wssf.com

Number of participants: 250,000
Participant Demographics:
54% male and 46% female
39% aged 18-24
25% aged 25-34
17% aged 35-44
Event location: On mountain, main stage in Skier’s Plaza, Village tents and Whistler Conference Centre

Important Documents:
Stay tuned!

How Can YOUR Business Leverage this Event:

  • Create a World Ski and Snowboard Festival themed window display
  • Look at organizing an exclusive shopping event at your store. Please contact Jennifer Mason  at This email address is being protected from spam bots, you need Javascript enabled to view it
  • Create a festival themed desert or drink or entrée item at your restaurant or café
  • Feature festival theme products at your store
  • Become a prize sponsor or book a booth at the festival (huge discounts on booths available to locals) . Please contact Jennifer Mason at This email address is being protected from spam bots, you need Javascript enabled to view it
  • Promote the festival by extending special dining, shopping or activity offers for staff and guests to attend.

Build Buzz with the World Ski & Snowboard Festival :

May 22 - 25, 2015 - Side Walk Sale on Memorial Day Weekend

Businesses are welcome to participate in a sidewalk sale Memorial Day Weekend. Bring in the summer with fun, fresh sales!

Important Documents:
Sidewalk Sale Safety Regulations.pdf

Street Sale Ideas:

  • Empower staff with an eye for merchandising to prepare creative window displays. Consider an event theme.
  • Create an attractive display in front of your store. Success stories in the past included colour coordinating items, using a creative display rack rather than standard metal racks.
  • Change the merchandise outside a few times a day to keep things fresh.
  • Use balloons, they are always eye catching and fun. Use tents and mannequins to attract attention
  • Offer value added sale items outside attract customers into your store for more.
  • Talk to your neighbours to see what they are doing - make your retail neighbourhood attractive to potential shoppers 
  • Play upbeat, summer music in your store to put customers and staff in an upbeat mood to shop.
  • Motivate staff! Consider have a contest amongst your staff to see who can sell the most of one item or sale items.
  • Re-educate your staff on customer service and product knowledge.
  • Have a salesperson in charge of the sidewalk area to welcome customers and educate them on your products and in store offers.
  • Promote ahead of time on social media to capture local interest

June 4-7, 2015 - Outerbike

For three days, the world’s leading bike and gear manufacturers will be set up at the Outerbike Whistler expo site. You can walk through and see next year’s innovations, pick a bike you’d like to try and take it for a ride. Repeat as needed.
www.outerbike.com

Participant demographics:
35 and 60 years of age
75% male and 25% female
Average disposable income of $85k per year.

How Can YOUR Business Leverage this Event:

  • For partnership and event opportunities please contact: Grant Lamont, 604-902-0054, This email address is being protected from spam bots, you need Javascript enabled to view it , or Laurel Hunter, 435-259-8732, This email address is being protected from spam bots, you need Javascript enabled to view it
  • Create a window display to the theme of the event/festival
  • Create a festival themed desert or drink or entrée item at your restaurant or café
  • Provide a special dining, shopping or activity offer for event. Promote the event by extending offers for staff and clients to attend.

Build Buzz with Outerbike: 

June 6, 2015 - Whistler Half Marathon

The fifth annual Whistler Half Marathon and 10km race takes place on a world class course that includes Whistler’s main Village. The gently-rolling course also winds through nearby neighborhoods and along Whistler’s already-popular running paths, offering spectacular mountain views throughout. Proving to be a hit with runners, this event sold out in 2013.
www.whistlerhalfmarathon.com

Number of participants: 1,800 participants and 1,500 spectators
Participant demographics:
Primary age group 25 - 44 years of age
Secondary 45 - 54 years of age 
70% women
Event location: Whistler Olympic Plaza, and Village between Village Square and Mountain square

Important Documents:
Whistler Half Marathon Partnerships.pdf
Whistler Half Marathon Partnership Benefits Overview.pdf

How Can YOUR Business Leverage this Event:

  • Become a sponsor
  • Become a Kids Run Presenting Sponsor or provide door prizes or host an after party or winemaker dinner. For sponsor and return exposure opportunities please see the attached PDF and contact Dave at 604-967-3733
  • Look at organizing an exclusive shopping event at your store. Please contact Dave at 604-967-3733
  • Create a window display to the theme of the event/festival
  • Create a festival themed desert or drink or entrée item at your restaurant or café
  • Provide a special dining, shopping or activity offer for event. Promote the event by extending offers for staff and clients to attend.
  • Put up the festival poster or distribute festival postcards

Build Buzz with the Whistler Half Marathon

June 27 - August 31, 2015 - ArtWalk

Businesses can help give art a home by participating in ArtWalk, a vibrant and fun village-wide community art festival. Each summer, local artists and businesses work with the Whistler Arts Council to produce this event; a two-month, self-guided walking tour, which launches with a day of street animation and a series of Evening Socials held at galleries throughout the village. The Whistler community and visitors to the village will use a map to guide them to the 40+ pop-up galleries throughout the summer months. Register now to ensure that your business participates as an ArtWalk venue in 2015.
http://www.artswhistler.com/events/artwalk

Number of participants: Over 20,000 throughout the 2 month event.
Participant demographics: Adults 25+ years, 40% visitors and 60% locals.
Event Location: Local and regional artists and artisans exhibit within non-traditional galleries throughout Whistler village including; hotels, cafes, retail stores, and restaurants.

Important Documents
•    Online application form

How to leverage this event:
•    Apply to participate as a host venue in ArtWalk 2015
•    Deadlines for business applications: April 1st
•    Complete the online application form
•    For more information contact Andrea Mueller via email, This email address is being protected from spam bots, you need Javascript enabled to view it
•    Have the work of local, talented artists displayed on the walls of your establishment
•    Support local artists by displaying and promoting their work
•    Increase traffic to your establishment; driven predominantly by the ArtWalk map and guide, and ArtWalk flags that are displayed outside participating venues
•    Participate in ArtWalk open day festivities on June 27th

Build Buzz with ArtWalk

•   Facebook
•   Twitter
•   Instagram
•   YouTube
•   Flickr
•   #ArtWalkWhis
 

July 26, 2015 - IRONMAN

One of the toughest triathlons in the world returns this summer when more than 1,800 athletes will take on Whistler's beautiful lakes, mountain roads and Valley Trail network in a test of mental and physical strength. From the thrilling early morning start in Alta Lake to the triumphant finish adjacent to Whistler Olympic Plaza in the Village, this is an awe-inspiring day for spectators and participants alike. There's plenty for athletes, family, friends and spectators to enjoy before and after the race, with special events and activities and an exciting atmosphere unique to the Subaru IRONMAN® Canada event.
www.ironman.com

Number of participants: 2,500
Number of spectators: 10,000+
Demographic of participants:
US - 53%
CAN - 38%
JPN - 2.3%
Event location: Whistler Olympic Plaza, Alta Lake & Rainbow Park, Parking Lot 4, Valley Trail around Lost Lake & Green Lake and Hwy 99 between the Callaghan Valley and Pemberton

Important Documents:
IRONMAN Village Expo.pdf
IRONMAN Stroll Business Showcase.pdf
IRONMAN Restaurant Opportunity.pdf

How Can YOUR Business Leverage this Event:

  • Be a part of the Subaru IRONMAN Canada Village Expo
  • Participate in the Village Stroll Business Showcase
  • Sell Subaru IRONMAN Canada merchandise
  • Get your business in front of 2,500 volunteers
  • Bike shops: stock road cycling tires, tubes and accessories
  • Retail shops: stock active wear and cycling clothes are popular with IRONMAN participants
  • Restaurants and pubs: participate in the Restaurant Voucher program and/or offer IRONMAN specials (healthy focus) or discount on coffee/sport drinks for IRONMAN athletes in training.
  • Activity providers: IRONMAN participants often travel with family and friends. Reach out to them with activity offers while their athlete is busy training.

Name, logo and image usage: Merchants are not allowed to use the Subaru IRONMAN Canada official name, logo or images unless you receive prior consent. In-store signage and offer, please use terms like ‘athletes’, ‘triathletes’ or ‘event participants’ instead of the trademarked event name.

July 30 - August 3, 2015 - Wanderlust Whistler

Wanderlust events are an opportunity to unplug from the ordinary and discover the extraordinary. These are yoga events that start on your mat and get under skin. From early morning meditations to all-night chakra-spinning musical performances, practice and party in one of the most awe-inspiring locations in the world.
www.wanderlust.com

Participants: 13,000 (includes music- only participants)
Participant demographic:
15% male and 85% female
Medium age 33 (70% 25-44)
Highly educated (80% hold 4-year college degree)
Affluent (60% earn $75K+ & 40% earn $100K+)
Location: Whistler Village, primarily Whistler Olympic Plaza and Whistler Conference Centre

Be in the Premier Issue of the Wanderlust Journal:
This year Wanderlust is launching the Wanderlust Journal, an annual magazine dedicated to sharing beautiful and inspiring stories about the modern mindful lifestyle: yoga, meditation, food, music, travel and adventure.
There are a limited number of ad positions in this premier edition, and as a partner get 20% off ad rates with the code “WLJ20."

How Can YOUR Business Leverage this event:

  • Create a Wanderlust window display. Wanderlust can provide material / co-promotional ideas
  • Create a festival themed desert or drink or entrée item at your restaurant or café
  • Feature festival/event theme products at your store
  • Put up the festival poster and distribute festival postcards
  • Provide a special dining, shopping or activity offer for event. Promote the event by extending offers for staff and clients to attend.
Build Buzz with Wanderlust: