Home arrow Whistler Event Opportunities  
Whistler Event Engagement Opportunites

Whistler's festivals and events drive many guests to the resort. Members can leverage these important events for business success by being aware of upcoming opportunities, preparing in advance and finding unique ways to welcome guests.

April 4-6, 2014 - Whistler Cup >>
April 11-20, 2014 - World Ski & Snowboard Festival >>
July 5, 2014 - BC Bike Race >>
 
July 31 - August 4, 2014 - Wanderlust >>

April 4 - 6, 2014 - Whistler Cup 

Now in its 21st year, Whistler Cup has is the largest and most important ski race for athletes aged 11 to 14. It is held under the auspice of FIS, the international governing body for alpine skiing. With hundreds of athletes from 23 countries participating, the Whistler Cup brings together children from many different cultures!
www.whistlercup.com

Number of participants: 1,000 (including potential travelling family members)
Participant demographics: Age 11-14 + coaches and parents
Event location: Whistler Mountain, Village Square, Whistler Conference Centre
Key event times: See Schedule of Events >>

How can YOUR busienss leverage this event?

Generate buzz with Whistler Cup on social media:

 

April 11-20, 2014 - World Ski & Snowboard Festival

The legendary spring festival celebrating Whistler's mountain culture - 10 days and 10 nights of winter sports, music and the arts. Featuring sport competitions, free daily outdoor concerts, after parties with internationally acclaimed DJs, fashion shows, photography and art exhibits, film screenings, theatre and of course, the best skiing and riding in the world. There's nowhere else you'll want to be.
www.wssf.com

Number of participants: 250,000
Participant demographics: 54% male, 46% female, age – 18-34 is 55%, 35-44 is 17%, 45-54 is 17%
Event location: Blackcomb Mountain, Skier’s Plaza, village stroll from Skier’s Plaza to Village Common & Whistler Conference Centre
Key event times: See schedule of events

How can YOUR business leverage this event?

  • Create a World Ski & Snowboard Festival window display
  • Create a festival themed desert, drink or entrée at your restaurant or café
  • Feature festival/event theme products at your store
  • Provide a special dining, shopping or activity offer for festival

Generate buzz with WSSF on social media:

 

July 5, 2014 - BC Bike Race

BC Bike Race is a week long mountain bike race starting in North Vancouver then moving to, Cumberland, Powell River, Sechelt, Squamish and ending in Whistler on July 5th, 2014. The majority of the racers will stay overnight in Whistler, some longer. This is BC Bike Race's 8th year and each year this event continues to grow with this year being their third SOLD OUT race with competitors from over 31 countries!
www.bcbikerace.com

Number of participants: 600 racers (+ 175 volunteers, staff and racer families)
Event location: Finish line in Whistler Olympic Plaza

How can YOUR business leverage this event?

  • Sponsor a prize
  • Become a food sponsor for volunteer lunches
  • Create special offers for athletes, volunteers and families
  • See attached PDF for more information on sponsor opportunities
  • For any complimentary gifts, prizes, donations and sponsorships BC Bike Race will include:
    • Merchants logo on BC Bike Race Whistler Question newspaper Ads
    • Merchant logo on BC Bike Race Whistler Event Poster
    • Merchant logo on BC Bike Race website (above a $500 value)
    • Merchant logo/blurb/link on BC Bike Race Facebook page (7,800+ fans) as a posting.

All sponsorship or product donations can be forwarded to Karen Stark at This email address is being protected from spam bots, you need Javascript enabled to view it or 604-512-8886.
Sponsorship opportunities >> 

Generate buzz with BC Bike Race on social media:

 

July 31 - August 4, 2014 - Wanderlust

Whistler celebrates wellness when yoga and music come together in the mountains for the third annual Wanderlust Festival in Canada. Yogis from around the globe, top musical acts and DJs, renowned speakers, top chefs and winemakers will be down-dogging, dancing, dining on organic delicacies and sharing their wisdom in an amazing event.
whistler.wanderlustfestival.com

Number of participants: 13,000
Participant demographics: 85% female, medium age 33 (70% 25-44), highly educated (80% hold 4-year college degree) and affluent (60% earn $75K+; 45% earn $100K+)
Event location: Whistler Olympic Park, Whistler Conference Centre, various other locations in Whistler Village
Key event times: See schedule of events

How can YOUR business leverage this event?

  • Create a Wanderlust window display. Wanderlust can provide material / co-promotional ideas. Contact >>
  • Create a festival themed drink, desert or entrée at your restaurant or café
  • Feature festival themed products at your store
  • Post the festival poster and distribute festival postcards
  • Provide a special dining, shopping or activity offer for event

Generate buzz with Wanderlust on social media: