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Whistler Event Engagement Opportunites

Whistler's festivals and events drive many guests to the resort. Members can leverage these important events for business success by being aware of upcoming opportunities, preparing in advance and finding unique ways to welcome guests.

June 5-7 - Whistler Half Marathon >>
July 5, 2014 - BC Bike Race >>
July 18-20, 2014 - Pemberton Music Festival >>
July 31 - August 4, 2014 - Wanderlust >>


June 5 - 7 - Whistler Half Marathon

The fourth annual Whistler Half Marathon and 10km race takes place on a world class course that includes Whistler’s main Village. The gently-rolling course also winds through nearby neighbourhoods and along Whistler’s already-popular running paths, offering spectacular mountain views throughout. Proving to be a hit with runners, this event sold out in 2013. www.whistlerhalfmarathon.com

Number of participants: 1,800 and 1,500 spectators
Participant d
70% female, primary age group: 25-44 years, secondary age group: 45-54 years. 75% of runners will be from outside the sea to sky corridor.
Event location:
Whistler Olympic Plaza and the area between Village Square and Mountain Square., Whistler Conference Centre, various other locations in Whistler Village

How can YOUR business leverage this event?

  • Become a Kids Run Presenting Sponsor, provide door prizes or host an after party. For sponsor and exposure opportunities please click here or contact Dave at 604-967-3733
  • Organize an exclusive shopping event at your store. Please contact Dave at 604-967-3733
  • Create a window display to the theme of the event/festival
  • Provide a special offer inviting participants back to Whistler and to your location
  • Create a festival themed desert, drink or entrée at your restaurant or café
  • Feature festival/event theme products at your store
  • Provide a special dining, shopping or activity offer for event. Promote the event by extending offers for staff and clients to attend.
  • Print off this PDF ‘Welcome Sign’ to put in your store front window or point of sale area.

Generate buzz with Whistler Half Marathon on social media:


July 5, 2014 - BC Bike Race

BC Bike Race is a week long mountain bike race starting in North Vancouver then moving to, Cumberland, Powell River, Sechelt, Squamish and ending in Whistler on July 5th, 2014. The majority of the racers will stay overnight in Whistler, some longer. This is BC Bike Race's 8th year and each year this event continues to grow with this year being their third SOLD OUT race with competitors from over 31 countries!

Number of participants: 600 racers (+ 175 volunteers, staff and racer families)
Event location: Finish line in Whistler Olympic Plaza

How can YOUR business leverage this event?

  • Sponsor a prize
  • Become a food sponsor for volunteer lunches
  • Create special offers for athletes, volunteers and families
  • See attached PDF for more information on sponsor opportunities
  • For any complimentary gifts, prizes, donations and sponsorships BC Bike Race will include:
    • Merchants logo on BC Bike Race Whistler Question newspaper Ads
    • Merchant logo on BC Bike Race Whistler Event Poster
    • Merchant logo on BC Bike Race website (above a $500 value)
    • Merchant logo/blurb/link on BC Bike Race Facebook page (7,800+ fans) as a posting.

All sponsorship or product donations can be forwarded to Karen Stark at This email address is being protected from spam bots, you need Javascript enabled to view it or 604-512-8886.
Sponsorship opportunities >> 

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July 18 - 20, 2014 - Pemberton Music Festival

Pemberton Music Festival is a 3-day premiere contemporary music festival. The festival will feature talent on 4-5 stages for the duration of the weekend. The festival could also bring pre and post event musical programming, as well as music industry professional conference to Whistler during the week leading up to the event.

Number of participants: between 30,000 and 40,000 fans per day
Participant d
Highly engaged rock, indie and electronic music fans between the ages of 18 - 34 years of age. These are university educated adults who are early adopters, extremely tech-savvy and environmentally conscious.
Event location: At the foot of Mt. Currie in Pemberton
Key event times: Info not yet available
Traffic: Changes from the last event include limiting the number of campers and parking on site, as well as, providing shuttle to and from Whistler and the other surrounding areas. More details to come.

How can YOUR business leverage this event?

  • Become an Arts, Crafts and Merchandising Vendor. More info >>
  • Become a food vendor. More info >>
  • Non Profit Organizations can operate or participate as Event Ambassadors, labor force, etc. More info >>

Generate buzz with Pemberton Music Festival on social media:


July 31 - August 4, 2014 - Wanderlust

Whistler celebrates wellness when yoga and music come together in the mountains for the third annual Wanderlust Festival in Canada. Yogis from around the globe, top musical acts and DJs, renowned speakers, top chefs and winemakers will be down-dogging, dancing, dining on organic delicacies and sharing their wisdom in an amazing event.

Number of participants: 13,000
Participant demographics: 85% female, medium age 33 (70% 25-44), highly educated (80% hold 4-year college degree) and affluent (60% earn $75K+; 45% earn $100K+)
Event location: Whistler Olympic Park, Whistler Conference Centre, various other locations in Whistler Village
Key event times: See schedule of events

How can YOUR business leverage this event?

  • Create a Wanderlust window display. Wanderlust can provide material / co-promotional ideas. Contact >>
  • Create a festival themed drink, desert or entrée at your restaurant or café
  • Feature festival themed products at your store
  • Post the festival poster and distribute festival postcards
  • Provide a special dining, shopping or activity offer for event

Generate buzz with Wanderlust on social media: