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Whistler Event Engagement Opportunites

Whistler's festivals and events drive many guests to the resort. Members can leverage these important events for business success by being aware of upcoming opportunities, preparing in advance and finding unique ways to welcome guests.


July 10 - 12, 2015 - Whistler Children's Art Festival
July 19, 2015 - Red Bull 400
July 26, 2015 - IRONMAN

July 30 - August 3, 2015 - Wanderlust Whistler
September 16 - 20, 2015 - Whistler Village Beer Festival
September 26, 2015 - Mudderella Whistler 


July 10 - 12, 2015 - Whistler Children's Festival

Celebrating its 32nd year, the Whistler Children’s Festival is Whistler’s longest running community festival and the only child focused summer festival in the region. The Festival has grown with the community to provide a dynamic and unique cultural experience for both residents and visiting families. The goal of the festival is to foster youth engagement through experiential learning. There are opportunities to introduce children and youth to a variety of creative workshops, which are taught by practicing local and BC artists. The Festival also features several free activities that include various community and First Nations groups, as well as a diverse array of live performances, demonstrations, and hands-on activities for children and families. The Festival attracts family visitors to Whistler each year and is regarded as an authentic event that reflects the true spirit of Whistler.
artswhistler.com/events/whistler-childrens-festival

Number of participants: 7,000
Demographics of attendees:

2% are between the ages of 18 - 24 years
13% are between the ages of 25 - 34 years
57% are between the ages of 35 - 44 years
18% are between the ages of 45 - 54 years
10% are between the ages of 55+ years
Event location: Whistler Olympic Plaza

Important Documents:
2015 WCF Sponsorship Package

How Can YOUR Business Leverage this Event:

  • Become a Sponsor. Return exposure is attached PDF
  • Make sure all of your staff are aware of the event! Come up with a communication plan to ensure the details are circulated amongst staff and passed on between shifts.
  • Put up balloons in your store during the event
  • Offer kids discounts on clothing, toys and other products
  • Feature a kid’s friendly menu
  • Have treats (stickers, tattoos, etc) available at your store
  • Dress up as children’s favourite storybook characters or clowns during the event

Build Buzz with Whistler Children's Art Festival

 

July 19, 2015 - Red Bull 400

The steepest 400 meter race in the world, Red Bull 400 makes its debut in Canada at the Whistler Olympic Park in the Callahan Valley. Testing both speed and endurance, this race challenges runners to 400 meters from the bottom of the ski jump, straight up to the top. With categories for full-distance, coed relay (4x100m), and a dedicated relay race for firefighter/police/EMS (4x100m), Red Bull 400 will test runners of all skill-levels. Don’t let the simplicity of the concept fool you, runners will push themselves to the limit with this punishing 400m climb up. Registration is $40 a runner and includes a race kit race jersey, custom Red Bull 400 merchandise and lunch.
www.redbull.ca/400

Number of participants: 400 (+ 250-700 spectators)
Demographics of attendees:
Participants aged 16+
Event location: Whistler Olympic Park Ski Jumps

How Can YOUR Business Leverage this Event:

  • Get your business into the action as a with partner opportunities - contact Meg Wilson at 604.353.3271 for more information.
    Opportunities include: 
    • Become a prize sponsor
    • Activation space on-site for partners/sponsors of the event to speak to spectators and participants
    • Logo visibility throughout digital communication of event
    • Logo exposure on all below the line tools –posters/flyers
    • Branded Bibs/Race tees
    • Race kit integration –opportunity to speak to all racers (pre, during, post event)
    • Exposure through visibility on-course & event photo/video
    • Alignment on all communications –teaser videos, event recaps
    • Opportunity to showcase athletes
  • Make sure all of your staff are aware of the event! Come up with a communication plan to ensure the details are circulated amongst staff and passed on between shifts.
  • Provide a special dining, shopping or activity offers for event. Promote the event by extending offers for staff and clients to attend.

Build Buzz with Red Bull 400

July 26, 2015 - Subaru IRONMAN Canada

One of the toughest triathlons in the world returns this summer when more than 1,800 athletes will take on Whistler's beautiful lakes, mountain roads and Valley Trail network in a test of mental and physical strength. From the thrilling early morning start in Alta Lake to the triumphant finish adjacent to Whistler Olympic Plaza in the Village, this is an awe-inspiring day for spectators and participants alike. There's plenty for athletes, family, friends and spectators to enjoy before and after the race, with special events and activities and an exciting atmosphere unique to the Subaru IRONMAN® Canada event.
www.ironman.com

Number of participants: 2,500
Number of spectators: 10,000+
Demographic of participants:
US - 53%
CAN - 38%
JPN - 2.3%
Event location: Whistler Olympic Plaza, Alta Lake & Rainbow Park, Parking Lot 4, Valley Trail around Lost Lake & Green Lake and Hwy 99 between the Callaghan Valley and Pemberton

Important Documents:
2015 Subaru IRONMAN Traffic Impact Guide
IRONMAN Stroll Business Showcase.pdf

IRONMAN Restaurant Opportunity.pdf

How Can YOUR Business Leverage this Event:

  • Be a part of the Subaru IRONMAN Canada Village Expo -businesses need to conform their interest by June 1, 2015
  • Participate in the Village Stroll Business Showcase
  • Sell Subaru IRONMAN Canada merchandise
  • Get your business in front of 2,500 volunteers
  • Bike shops: stock road cycling tires, tubes and accessories
  • Retail shops: stock active wear and cycling clothes are popular with IRONMAN participants
  • Restaurants and pubs: participate in the Restaurant Voucher program and/or offer IRONMAN specials (healthy focus) or discount on coffee/sport drinks for IRONMAN athletes in training.
  • Activity providers: IRONMAN participants often travel with family and friends. Reach out to them with activity offers while their athlete is busy training.

Name, logo and image usage: Merchants are not allowed to use the Subaru IRONMAN Canada official name, logo or images unless you receive prior consent. In-store signage and offer, please use terms like ‘athletes’, ‘triathletes’ or ‘event participants’ instead of the trademarked event name.

July 30 - August 3, 2015 - Wanderlust Whistler

Wanderlust events are an opportunity to unplug from the ordinary and discover the extraordinary. These are yoga events that start on your mat and get under skin. From early morning meditations to all-night chakra-spinning musical performances, practice and party in one of the most awe-inspiring locations in the world.
www.wanderlust.com

Participants: 13,000 (includes music- only participants)
Participant demographic:
15% male and 85% female
Medium age 33 (70% 25-44)
Highly educated (80% hold 4-year college degree)
Affluent (60% earn $75K+ & 40% earn $100K+)
Location: Whistler Village, primarily Whistler Olympic Plaza and Whistler Conference Centre

Be in the Premier Issue of the Wanderlust Journal:
This year Wanderlust is launching the Wanderlust Journal, an annual magazine dedicated to sharing beautiful and inspiring stories about the modern mindful lifestyle: yoga, meditation, food, music, travel and adventure.
There are a limited number of ad positions in this premier edition, and as a partner get 20% off ad rates with the code “WLJ20."

How Can YOUR Business Leverage this event:

  • Create a Wanderlust window display. Wanderlust can provide material / co-promotional ideas
  • Create a festival themed desert or drink or entrée item at your restaurant or café
  • Feature festival/event theme products at your store
  • Put up the festival poster and distribute festival postcards
  • Provide a special dining, shopping or activity offer for event. Promote the event by extending offers for staff and clients to attend.
Build Buzz with Wanderlust:

 

September 16 - 20, 2015 - Whistler Village Beer Festival

The Whistler Village Beer Festival is four whole days of events centered around craft beer. Boasting a broad array of events, including tastings, cask events, paired dinners, educational seminars and a trade tasting, guests can try over 150 brews from Canada, the Pacific Northwest and around the world.
gibbonsevents.com

Number of participants: 5,000 - 7,000
Demographics of primary attendees:

22-25 years of age
55% male and 45% female
Household income over 50K

New for 2015:
Expanding educational and culinary programming and elevating the customer experience to a world class standard. This will include:

  • Starting the programing on Wednesday, September 16th, 2015.
  • Moving the hugely popular, sell out culinary and seminar pieces to the end of the festival.
  • Expanded seminar series.
  • Partnerships with the restaurant sector to create more collaborative Head Chef/Brewmaster crafted culinary events.
  • Introduction of #BeerTalk, aiming to bring the founding names in North American craft beer to Whistler for an open forum/debate/Q&A/discussion with craft beer lovers.
  • Bigger and better Friday evening trade event in partnership with the BC Craft Brewers Guild, who represent the majority of BC’s breweries and their interests.

Important Documents:
Whistler Village Beer Festival FAQ

How Can YOUR Business Leverage this Event:

Build Buzz with Whistler Village Beer Festival

 

September 26, 2015 - Mudderella Whistler

Mudderella is an adventure event, where participants work together to conquer 8-11 km (5-7 mile) muddy obstacle courses, designed by women. It's a full body fun workout in the outdoors with thousands of like-minded, strong people for a common goal. While Mudderella focuses on empowering women to cross the finish line, it is an all-inclusive event. Men are more than welcome to participate, provided they have been invited by a registered female participant.
http://mudderella.com/events/whistler-2015/
 
Participants: 5,000 + unique participants
Participant Demographic:

  • 10% male and 90% female
  • Over 50% are moms
  • Average age is between 25 - 35 years of age
Location: Blackcomb Mountain

Important Documents:
Mudderella Sponsor Deck.pdf

How Can YOUR Business Leverage this event:

  • Become a sponsor, information here
  • Create a festival themed desert or drink or entrée item at your restaurant or café
  • Provide a special dining, shopping or activity offer for event. Promote the event by extending offers for staff and clients to attend.
  • Put up the festival poster or distribute festival postcards

Build Buzz with Muderella Whistler: