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Whistler Event Engagement Opportunites
Whistler's festivals and events drive many guests to the resort. Members can leverage these important events for business success by being aware of upcoming opportunities, preparing in advance and finding unique ways to welcome guests.

October 17-19, 2014 - Whistler Readers and Writers Festival >>
November 6-16, 2014 - Cornucopia>>

October 10 - 13 - Thanksgiving Long Weekend Whistler Village Sidewalk Sale

Turkey sale time is upon us. Similar to Memorial Day Long Weekend sidewalk sales, The Whistler Chamber in partnership with the RMOW encourage you participate with sidewalk sales at your business.  Please note that the RMOW has given special permission for this event on the condition that all businesses comply with specific RMOW Public Safety Regulations .  For Questions regarding the RMOW safety regulations please contact bylaw services.

Important information:

  • Tents & displays must be removed each day
  • No sales permitted on the Stroll
  • Tents must have weights
  • Stairways & accessible areas must not be blocked

Prepare you business exterior:

  • Post welcome signs in your windows.
  • Empower staff with an eye for merchandising to prepare creative window displays. Consider an event theme.
  • Create an attractive display in front of your store. Success stories in the past included colour coordinating items, using a creative display rack rather than standard metal racks.
  • Change the merchandise outside a few times a day to keep things fresh.
  • Use balloons, they are always eye catching and fun. Use tents and mannequins to attract attention.
  • Use clear professional signage.
  • Offer value added sale items outside attract customers into your store for more.
  • Talk to your neighbours to see what they are doing - make your retail neighbourhood attractive to potential shoppers
  • Create a fun atmosphere inside your business:
  1. Play upbeat, music in your store to put customers and staff in an upbeat mood to shop.
  2. Have an in-store contest for customers.
  3. Motivate staff! Consider have a contest amongst your staff to see who can sell the most of one item or sale items.

Prepare your staff:

  • Motivate staff with sales incentives.
  • Re-educate your staff on customer service and product knowledge.
  • Allocate a sales person in charge of the sidewalk area.
  • Have a salesperson in charge of the sidewalk area to welcome customers and educate them on your products and in store offers.

 

October 17 - 19, 2014 - Whistler Readers and Writers Festival

Whistler Readers and Writers Festival returns to celebrate the art of storytelling with an all-star lineup of guest authors and top tier events. Writers, readers and storytellers of all levels will be able to further their knowledge of the written word through a combination of development workshops, panel discussions, and reading and spoken word events during the action-packed weekend.
whistlerwritersfest.com

Number of participants: 1,500
Participant demographics:
Primarily 40 plus crowd, also 20 - 40
Event location: Whistler Village, Fairmont Chateau, Millennium Place, Squamish Lil'Wat Cultural Centre and more

How can YOUR business leverage this event:

  • Create a window display to the theme of the Writers Festival

  • Provide an offer or special inviting attendees back to Whistler and to your location

  • Create a festival themed desert or drink or entree item at your restaurant or cafe

  • Promote your business:

Generate buzz with Whistler Readers and Writers Festival on social media:

  • Youtube>>

  • Facebook>>
    Suggested Facebook post:
    Book lovers young and old unite to celebrate the written word with workshops, reading events and more at the Whistler Readers and Writers Festival October 17-19.

  • Twitter: @WhistlerWriters>>
    Suggested tweet:
    From a trilogy to a tweet: wonder at the power of words @WhistlerWriters festival this weekend

 

November 6-16, 2014 - Cornucopia

The 17th annual Cornucopia presented by BlueShore Financial is the fall festival for the indulgent and the connoisseur. The event expanded in 2013 and will continue with the 11 day format again this year. Enjoy extensive programing on both weekends, more educational programs throughout the week, world renowned chefs, winery dinners, interactive food and drink seminars, gala wine, spirit and beer tastings and electric after parties. This year sees the return of festival favourites such as the CRUSH Gala Grand Tastings, POURED, winemaker dinners, after parties, seminars and brunches.
whistler.com/cornucopia

Number of attendees: 10,000
Participant demographics: Affluent, all-ages
Event location: Whistler Village
Key event times: See schedule of events

Important documents:
Information for Restaurants
Restaurant Event Application

How can YOUR business leverage this event:

  • Silent Auction Opportunity:

Generate buzz with Cornucopia on social media:

  • Facebook>>
    Suggested Facebook post:
    Wine and dine at Cornucopia Festival November 7-17 in Whistler. Enjoy an astounding array of winery dinners, parties, tasting, classes, courses, soirees, pairings and events. Designed to showcase Whistler's extraordinary culinary, gastronomic, oenological and libation soaked offerings.

  • Twitter: @CornucopiaWine>>
    Suggested tweet:
    Time to indulge your taste buds @CornucopiaWine this week. It's important to #treatyourself