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Whistler Event Engagement Opportunites

Whistler's festivals and events drive many guests to the resort. Members can leverage these important events for business success by being aware of upcoming opportunities, preparing in advance and finding unique ways to welcome guests.

July 26, 2015 - IRONMAN

July 30 - August 3, 2015 - Wanderlust Whistler
September 16 - 20, 2015 - Whistler Village Beer Festival
September 26, 2015 - Mudderella Whistler 


July 26, 2015 - Subaru IRONMAN Canada

One of the toughest triathlons in the world returns this summer when more than 1,800 athletes will take on Whistler's beautiful lakes, mountain roads and Valley Trail network in a test of mental and physical strength. From the thrilling early morning start in Alta Lake to the triumphant finish adjacent to Whistler Olympic Plaza in the Village, this is an awe-inspiring day for spectators and participants alike. There's plenty for athletes, family, friends and spectators to enjoy before and after the race, with special events and activities and an exciting atmosphere unique to the Subaru IRONMAN® Canada event.

Number of participants: 2,500
Number of spectators: 10,000+
Demographic of participants:
US - 53%
CAN - 38%
JPN - 2.3%
Event location: Whistler Olympic Plaza, Alta Lake & Rainbow Park, Parking Lot 4, Valley Trail around Lost Lake & Green Lake and Hwy 99 between the Callaghan Valley and Pemberton

Important Documents:

Subaru IRONMAN Canada Key Things to Know
2015 Subaru IRONMAN Traffic Impact Guide

Subaru IRONMAN Canada Spectator Guide
Subaru IRONMAN Canada Resident Guide
IRONMAN Stroll Business Showcase.pdf

IRONMAN Restaurant Opportunity.pdf

How Can YOUR Business Leverage this Event:

  • Be a part of the Subaru IRONMAN Canada Village Expo -businesses need to conform their interest by June 1, 2015
  • Participate in the Village Stroll Business Showcase
  • Sell Subaru IRONMAN Canada merchandise
  • Get your business in front of 2,500 volunteers
  • Bike shops: stock road cycling tires, tubes and accessories
  • Retail shops: stock active wear and cycling clothes are popular with IRONMAN participants
  • Restaurants and pubs: participate in the Restaurant Voucher program and/or offer IRONMAN specials (healthy focus) or discount on coffee/sport drinks for IRONMAN athletes in training.
  • Activity providers: IRONMAN participants often travel with family and friends. Reach out to them with activity offers while their athlete is busy training.

Name, logo and image usage: Merchants are not allowed to use the Subaru IRONMAN Canada official name, logo or images unless you receive prior consent. In-store signage and offer, please use terms like ‘athletes’, ‘triathletes’ or ‘event participants’ instead of the trademarked event name.

July 30 - August 3, 2015 - Wanderlust Whistler

Wanderlust events are an opportunity to unplug from the ordinary and discover the extraordinary. These are yoga events that start on your mat and get under skin. From early morning meditations to all-night chakra-spinning musical performances, practice and party in one of the most awe-inspiring locations in the world.

Participants: 13,000 (includes music- only participants)
Participant demographic:
15% male and 85% female
Medium age 33 (70% 25-44)
Highly educated (80% hold 4-year college degree)
Affluent (60% earn $75K+ & 40% earn $100K+)
Location: Whistler Village, primarily Whistler Olympic Plaza and Whistler Conference Centre

Be in the Premier Issue of the Wanderlust Journal:
This year Wanderlust is launching the Wanderlust Journal, an annual magazine dedicated to sharing beautiful and inspiring stories about the modern mindful lifestyle: yoga, meditation, food, music, travel and adventure.
There are a limited number of ad positions in this premier edition, and as a partner get 20% off ad rates with the code “WLJ20."

How Can YOUR Business Leverage this event:

  • Create a Wanderlust window display. Wanderlust can provide material / co-promotional ideas
  • Create a festival themed desert or drink or entrée item at your restaurant or café
  • Feature festival/event theme products at your store
  • Put up the festival poster and distribute festival postcards
  • Provide a special dining, shopping or activity offer for event. Promote the event by extending offers for staff and clients to attend.
Build Buzz with Wanderlust:


September 16 - 20, 2015 - Whistler Village Beer Festival

The Whistler Village Beer Festival is four whole days of events centered around craft beer. Boasting a broad array of events, including tastings, cask events, paired dinners, educational seminars and a trade tasting, guests can try over 150 brews from Canada, the Pacific Northwest and around the world.

Number of participants: 5,000 - 7,000
Demographics of primary attendees:

22-25 years of age
55% male and 45% female
Household income over 50K

New for 2015:
Expanding educational and culinary programming and elevating the customer experience to a world class standard. This will include:

  • Starting the programing on Wednesday, September 16th, 2015.
  • Moving the hugely popular, sell out culinary and seminar pieces to the end of the festival.
  • Expanded seminar series.
  • Partnerships with the restaurant sector to create more collaborative Head Chef/Brewmaster crafted culinary events.
  • Introduction of #BeerTalk, aiming to bring the founding names in North American craft beer to Whistler for an open forum/debate/Q&A/discussion with craft beer lovers.
  • Bigger and better Friday evening trade event in partnership with the BC Craft Brewers Guild, who represent the majority of BC’s breweries and their interests.

Important Documents:
Whistler Village Beer Festival FAQ

How Can YOUR Business Leverage this Event:

Build Buzz with Whistler Village Beer Festival


September 26, 2015 - Mudderella Whistler

Mudderella is an adventure event, where participants work together to conquer 8-11 km (5-7 mile) muddy obstacle courses, designed by women. It's a full body fun workout in the outdoors with thousands of like-minded, strong people for a common goal. While Mudderella focuses on empowering women to cross the finish line, it is an all-inclusive event. Men are more than welcome to participate, provided they have been invited by a registered female participant.
Participants: 5,000 + unique participants
Participant Demographic:

  • 10% male and 90% female
  • Over 50% are moms
  • Average age is between 25 - 35 years of age
Location: Blackcomb Mountain

Important Documents:
Mudderella Sponsor Deck.pdf

How Can YOUR Business Leverage this event:

  • Become a sponsor, information here
  • Create a festival themed desert or drink or entrée item at your restaurant or café
  • Provide a special dining, shopping or activity offer for event. Promote the event by extending offers for staff and clients to attend.
  • Put up the festival poster or distribute festival postcards

Build Buzz with Muderella Whistler: