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Whistler Event Engagement Opportunites

Whistler's festivals and events drive many guests to the resort. Members can leverage these important events for business success by being aware of upcoming opportunities, preparing in advance and finding unique ways to welcome guests.

July 27, 2014 - Subaru IRONMAN Canada >>
July 31 - August 4, 2014 - Wanderlust >> 


July 27, 2014 -Subaru IRONMAN Canada

The 32nd annual Subaru IRONMAN Canada competition returns to Whistler, the Callaghan Valley and the Pemberton Valley on Sunday July 27, 2014.  The 2013 Subaru IRONMAN Canada generated $8.6 million in economic benefits for Whistler and Pemberton and $17.3 million in economic benefits for the region.  Additional opportunities will be posted as they become available.  please check back often for new opportunities to get involved.

Number of participants: 2,800 (plus 10,000+ spectators).  Average party size: 3+ people per competitor
Number of Volunteers: 2,500 (33% from outside the Sea-to-Sky corridor) 
Participant d
53% from USA (30% WA, 19% CA, 7% CO) and 38% from Canada (52% BC, 21% AB, 15% ON)
Event location:
Whistler Olympic Plaza, Alta Lake, Rainbow Park, Parking lots 4 and 5, Valley Trail around Lost lake & Green Lake and Hwy 99 between the Callaghan Valley and Pemberton.

Important documents:
Event Guideline for Whistler Merchants (includes: athlete demographics; course details; race spectating; logo, name and image usage; and tips for how to promote Subaru IRONMAN Canada)
Traffic Impact Guide
RMOW Transportation Guide
Key Things to Know About Subaru IRONMAN Canada
Spectator Guide

How can YOUR business leverage this event?

  • Be a part of the Subaru IRONMAN Canada Village Expo. July 24 - July 28

Tourism Whistler, The Whistler Chamber of Commerce and the Resort Municipality of Whistler are pleased to present Whistler merchants with the opportunity to participate in the Village Expo at Whistler Olympic Plaza during the Subaru IRONMAN Canada.  The goal of the Expo is to enhance the visitor experience and is part of larger resort-wide plans to build cultural tourism.  Expo vendors will have the opportunity to sell and display goods and services.

Dates: Set up - July 23. Operational - July 24 - 28.
Time: 9am - 5pm daily
Location: Whistler Olympic Plaza
10’ x 10’ space= $1,750
10’ x 20’ space= $3,325
10’ x 30’ space= $4,725
More info:
Vendors supply their own infrastructure. (Tents, tables, chairs are available to rent for additional fees)
Stage presentations take place throughout race week to attract people to Whistler Olympic Plaza.
This is outdoor space (tents are highly recommended)
To get involved: Contact Dave Keeley, IRONMAN Canada Sales Manager, at 416-903-1462 This email address is being protected from spam bots, you need Javascript enabled to view it

  • Participate in the Village Stroll Business Showcase. July 24 - July 28

Similar to the Turkey Sale and Memorial Day Long Weekend sidewalk sales, the Whistler Chamber in partnership with the RMOW encourage you participate with sidewalk sales at your business.  Please note that the RMOW has given special permission for this event on the condition that all businesses comply with specific RMOW Public Safety Regulations.  For questions regarding the RMOW safety regulations please contact bylaw services at 604.935.828.
Here are some ideas to make the most of this opportunity:

  • Prepare your business exterior:
    • Post this welcome signs in your window
    • Creative window displays with an IRONMAN theme
    • Create an attractive display in front of your store - past success stories included colour coordinating items, creative display racks, eye catching balloons and branded tents
    • Use clear professional signage
    • Offer value added sale items outside to attract customers
    • Plan with your neighbours - make your retail neighbourhood attractive to potential shoppers
  • Create a fun atmosphere inside your business:
    • Create a fun atmosphere with upbeat, summer music
    • Have an in-store contest for customers
  • Anticipate the needs of IRONMAN guests:
    • Promote value added offers to participants and volunteers
    • Bike shops: stock road cycling tires, tubes and accessories
    • Retail shops: stock active wear and cycling clothes popular with participants
    • Restaurants and pubs: offer specials with a healthy focus or performance sport drinks
    • Activity providers: participants often travel with family and friends - reach out to them with activity offers while their athlete is busy training
    • Accommodation providers: plan for increased demand for health and wellness services and athletes arriving with a large volume of expensive athletic equipment
  • Consider extending your operating hours on race day
    • Athletes and volunteers will be in the village as early as 4am and until after midnight on race day.  Consider opening early and staying open late for the convenience of these potential customers.
    • Please remember to check with your strata on policies around opening hours.
  • Prepare your staff:
    • Motivate staff with a sales incentive contest
    • Ensure your team is on top of their game - re-educate on customer service and product knowledge
    • Have a salesperson in charge of the sidewalk area to welcome customers and educate them on your products and in store offers

Generate buzz with IRONMAN on social media:

  • Youtube>>
    Share the Subaru IRONMAN Canada video >>
  • Facebook>>
    Suggested Facebook posts:
    • Don’t miss the 32nd Subaru IRONMAN Canada event, July 27, 2014. Once again in beautiful #Whistler, #Pemberton and the Sea to Sky corridor. www.ironman.ca
    • Subaru IRONMAN Canada: 3.8km swim/180km bike/42km run. Just another day in #Whistler and #Pemberton. July 27, 2014. Don’t miss it. www.ironman.ca
    • Come and volunteer at Subaru IRONMAN Canada in #Whistler and #Pemberton, July 27, 2014. Be apart of the action and get up close with these amazing athletes. Go to www.ironman.ca to sign up.
  • Twitter: @IronmanTri >>
    Suggested Tweets:
    • Subaru IRONMAN Canada is in #Whistler and #Pemberton, July 27, 2014. Come cheer on these incredible athletes. www.ironman.ca
    • #Whistler and #Pemberton welcomes IRONMAN Canada, July 27, 2014. 2800+ folks swim, bike & run. Watch live online at www.ironman.ca


July 31 - August 4, 2014 - Wanderlust

Whistler celebrates wellness when yoga and music come together in the mountains for the third annual Wanderlust Festival in Canada. Yogis from around the globe, top musical acts and DJs, renowned speakers, top chefs and winemakers will be down-dogging, dancing, dining on organic delicacies and sharing their wisdom in an amazing event.

Number of participants: 13,000
Participant demographics: 85% female, medium age 33 (70% 25-44), highly educated (80% hold 4-year college degree) and affluent (60% earn $75K+; 45% earn $100K+)
Event location: Whistler Olympic Park, Whistler Conference Centre, various other locations in Whistler Village
Key event times: See schedule of events

How can YOUR business leverage this event?

  • Create a Wanderlust window display. Wanderlust can provide material / co-promotional ideas. Contact >>
  • Create a festival themed drink, desert or entrée at your restaurant or café
  • Feature festival themed products at your store
  • Post the festival poster and distribute festival postcards
  • Provide a special dining, shopping or activity offer for event

Generate buzz with Wanderlust on social media: