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Whistler Event Engagement Opportunites
Whistler's festivals and events drive many guests to the resort. Members can leverage these important events for business success by being aware of upcoming opportunities, preparing in advance and finding unique ways to welcome guests.


August 8-17, 2014 - Crankworx >>
September 6, 2014 - RBC Gran Fondo >>
October 17-19, 2014 - Whistler Readers and Writers Festival >>
November 6-16, 2014 - Cornucopia>>

 

August 8 - 17, 2014 - Crankworx

Crankworx Whistler has become the authoritative freeride mountain bike festival. A supercharged magnet for the world’s best riders and the definitive domestication of dirt in the service of epic endurance, supreme flow, monster air and gravity-fuelled mountain biking. Over ten fearless days in August, the venues at the Whistler Mountain Bike Park serve as a modern day Colosseum to the world’s best mountain bike athletes. Downhill, enduro, trials, pump track, whip-offs, music, art - this festival has it all.
http://www.crankworx.com/whistler/

Event location: Whistler Village, & Whistler Mountain Bike Park
Key event times: See schedule of events

Important documents:
Crankworx Key things to know

Generate buzz with Crankworx on social media:

 

September 6, 2014 - RBC Gran Fondo

After four years, the RBC GranFondo Whistler has established itself as one of Whistler’s signature events and remains the largest cycling event of its kind in North America attracting participants from across Canada and around the globe. Thousands of road cyclists and their family members are expected in Whistler.
granfondowhistler.com

Number of participants: 5,000 (+spectators and families)
Participant demographics:
Affluent, midde-aged and mobile
Event location:
Vancouver to Whistler Olympic Plaza
Key event times: See schedule of events

Important documents:
Village Transportation Map >> 
Whistler Expected Traffic Impacts >>
RBC Gran Fondo Welcome Sign >>

How can YOUR business leverage this event:

  • Post this welcome sign in your business window.

  • Creative window displays with a Gran Fondo theme.

  • Promote your business to participants:

  • Anticipate the needs of Gran Fondo guests:

  • Bike shops: stock extra road cycling specific gear

    Retail shops: stock active wear and cycling clothes popular with participants

    Accommodation providers: plan for increased demand for post-race health and wellness services and a large volume of expensive bikes to be stored.

  • Plan ahead for traffic impacts:

  • Motorists can expect possible delays of up to three hours between West Vancouver and Whistler between 6am and 4:30pm on race day. Motorists are also advised to plan their travel well in advance, drive with caution and follow signs. Prepare your business and staff for traffic pattern changes by consulting the Traffic Impact Guidelines.

  • Volunteer Opportunities:

Generate buzz with RBC Gran Fondo on social media:

  • Youtube>>

  • Facebook>>
    Suggested Facebook post:
    The RBC Gran Fondo returns to the Sea to Sky corridor, September 6.  An epic route with challenging climbs and thrilling descents. Join us at the finish line in beautiful #Whistler Olympic Plaza http://ow.ly/A7CJ2

  • Twitter: @GranFondoCanada>>
    Suggested tweet:
    #Whistler welcomes back @GranFondoCanada on Sept 6. Be a part of the action! http://ow.ly/A7CJ2 #elevatingbusiness

 

October 17 - 19, 2014 - Whistler Readers and Writers Festival

Whistler Readers and Writers Festival returns to celebrate the art of storytelling with an all-star lineup of guest authors and top tier events. Writers, readers and storytellers of all levels will be able to further their knowledge of the written word through a combination of development workshops, panel discussions, and reading and spoken word events during the action-packed weekend.
whistlerwritersfest.com

Number of participants: 1,500
Participant demographics:
Primarily 40 plus crowd, also 20 - 40
Event location: Whistler Village, Fairmont Chateau, Millennium Place, Squamish Lil'Wat Cultural Centre and more

How can YOUR business leverage this event:

  • Create a window display to the theme of the Writers Festival

  • Provide an offer or special inviting attendees back to Whistler and to your location

  • Create a festival themed desert or drink or entree item at your restaurant or cafe

  • Attract the attention of Readers and Writers Festival guests:

  • Each day in the lead up to the festival, post the Whistler Readers and Writers Festivals "word of the day" in the store or the whistler.ca website. The word of the day could be some crazy word with too many syllables with a byline “A good vocabulary is sexy as hell. But you don't need a good vocabulary to check out the Whistler Writers Festival. You've just got to dig words."

  • Promote your business:

Generate buzz with Whistler Readers and Writers Festival on social media:

  • Youtube>>

  • Facebook>>
    Suggested Facebook post:
    Book lovers young and old unite to celebrate the written word with workshops, reading events and more at the Whistler Readers and Writers Festival October 17-19.

  • Twitter: @WhistlerWriters>>
    Suggested tweet:
    From a trilogy to a tweet: wonder at the power of words @WhistlerWriters festival this weekend

 

November 6-16, 2014 - Cornucopia

The 17th annual Cornucopia presented by BlueShore Financial is the fall festival for the indulgent and the connoisseur. Due to the overwhelming success of the four day event, the event expanded in 2013 to an eleven day format and we are continuing with that format again this year. There will be extensive programing on both weekends, more educational programs throughout the week, world renowned chefs, winery dinners, interactive food and drink seminars, gala wine, spirit and beer tastings and electric after parties. This year sees the return of festival favourites such as the CRUSH Gala Grand Tastings, POURED, winemaker dinners, after parties, seminars and brunches.
whistler.com/cornucopia

Number of attendees: 10,000
Participant demographics: Affluent, all-ages
Event location: Whistler Village
Key event times: See schedule of events

Important documents:
Information for Restaurants
Restaurant Event Application

How can YOUR business leverage this event:

  • Silent Auction Opportunity:

Generate buzz with Cornucopia on social media:

  • Facebook>>
    Suggested Facebook post:
    Wine and dine at Cornucopia Festival November 7-17 in Whistler. Enjoy an astounding array of winery dinners, parties, tasting, classes, courses, soirees, pairings and events. Designed to showcase Whistler's extraordinary culinary, gastronomic, oenological and libation soaked offerings.

  • Twitter: @CornucopiaWine>>
    Suggested tweet:
    Time to indulge your taste buds @CornucopiaWine this week. It's important to #treatyourself