After much anticipation, Lorette Brasserie opened its doors on April 26 of 2025, adding some new chic French cuisine flair to Whistler’s dining scene. The opening marks the third local eatery for the Pare Restaurant Group, adding to the beloved options of Caramba and Quattro.
We recently chatted to James Pare to learn more about this exciting new endeavour, and how it all began.
What inspired you to start Lorette?
Lorette was born from the inspiration of my late mom, Lorene, and Jay’s mom (my grandmother), whose middle name was Loretta. By 2022 we had taken over two exciting restaurants to which we both had close connections, but we felt it was time to make our own mark on Whistler’s dining scene. The French brasserie was inspired by the times Jay and I spent in France at different points in our lives. We love the charm and simplicity that this style embodies.
What makes Lorette special in Whistler?
We believe our restaurant transports guests from Whistler to France, providing an authentic dining experience. We offer a breakfast menu and a seasonal dinner menu, both characterized by an elegant and simplistic approach.
Which product or service are you most proud of and why?
We are very proud of everything, but especially of our team! Their hard work and dedication have truly made the restaurant exceptional.
What challenges do you face running a business in Whistler, and how do you manage them?
There are many challenges in every business, and Whistler is no exception. Operating a restaurant in a seasonal town means experiencing significant peaks and valleys in business levels. To manage this, we offer heavily discounted deals in the fall and spring, which helps us keep our amazing team motivated and alleviates some of the costs we encounter during the slower periods.
Do you have any exciting plans for Lorette (or the group) you can share with us?
To do what we do and continue to have guests excited to return.
What’s your favourite thing about being a member of the Whistler Chamber?
I believe it’s about being part of the community and recognizing the great initiatives the chamber offers to support everyone. They work closely with local stakeholders and rally around the issues that matter most to this small ski town.
What advice do you have for other local business owners?
Take advantage of the busy periods and prepare for the off-seasons. Whenever possible, always support the community and the chamber to the fullest.
Is there a business in town you particularly admire, and if so, why?
I would highlight Hilton and particularly Chris Vick. He manages an amazing hotel and is a strong supporter of the Whistler community through organizations like the chamber, Tourism Whistler, and 100 Men Who Care.