Member Spotlight: Chromag
Outstanding Employee Retention
September 24, 2018
By: Lauren Perkins
Chromag is a Whistler business with a reputation for hiring great staff and retaining the same team year-after-year. They hired their first employees in 2008, and the team has been steadily growing since then. A local’s favourite bike brand, we were keen to learn more about what makes this place so special. We asked Ian Ritz, ‘Big Boss’ at Chromag to shed some light on the ideas behind the brand.
Chromag is a Whistler based company that designs and manufactures mountain bike products based on the demanding conditions here in B.C. We started making and selling products in 2003 in the sea to sky corridor and have since extended both manufacturing sales to locations around the globe. Our focus is high quality products for discerning riders and our situation here in Whistler is the ideal test grounds to understand the needs of mountain bikers at the highest level.
What is your business’ PURPOSE?
To produce and sell leading products for mountain bikers based on our environmental experience here in B.C.
What is your business’ VISION for the future?
As a company we continue to grow organically, seeking new opportunities both in product development and regional sales expansion.
What are your business’ VALUES?
As riders in the community we have an interest in creating the products we wish to use. We believe deeply in bicycles as sport, recreation and lifestyle that is healthy and sustainable both for personal enjoyment and our environment. Our goal is to produce the highest quality products that will not only be reliable and perform well, but will last as long as possible.
What do you think makes your business special?
Being passionate about what we sell makes it rewarding for us to do what we do. Connecting with our customers and relating with each other about the experiences of mountain biking in the outdoors is fulfilling in a way that is constantly expanding. We meet new people every day and share our love for riding through work, but also when we get out on the trails. We have a lot of fun working together this way but we also meet outside of work for rides several times a week. It’s like working with your best friends.
What challenges have you come across with running and business in Whistler and how did you overcome it?
Logistically our business is very complicated. We have over 600 items in production and managing the process flows is very challenging. As we grow, we are constantly upgrading our systems and processes to do our jobs more efficiently so there is always something new that needs to be learned. Setting aside time to research ways to do things, and seeking knowledge from people who have been through what we need to learn has been an effective way to discover methods that have been tested by others. Meeting regularly as a team has allowed us to evaluate our needs from several perspectives to make the best choices.
Describe one major learning curve you have experienced with your business:
Growing from a one person operation, to a team of 15 and learning how to divide our tasks, while coordinating with each other as fluidly as possible is a constantly changing challenge. Learning how to coordinate with each other to fulfill all processes is an ongoing quest that will never end!
What one piece of advice would you give to current or aspiring Whistler business owners?
Your product needs to be the best in some way. Whether it’s the best performing, the most efficient, or even the lowest price, you can succeed if you can find a way to achieve this.
Summer 2023 Chamber Advocacy Recap August 3, 2023 The Whistler Chamber recently welcomed visiting government officials to our resort municipality. Spanning June & July, we invited Members too meet and discuss their issues, updates and opportunities with Jordan...
3 Coaching Tips to Engage and Improve Your Team's Performance December 27, 2022 There are many different types of leadership, however one thing that all good leaders have in common is their ability to influence or guide other individuals, teams, or entire...
3 Reasons Why Championing Gender Diversity is Good For Business December 19, 2022 For many people, transgender issues are new territory and the concepts related to gender diversity may feel overwhelming or confusing. That's why, this year Gender Diversity Basics is...
How to Support Local this Municipal Election September 23, 2022 During the pandemic, Whistler rallied to support local businesses, now the community can continue that support by using their vote in the upcoming Municipal election. As the Voice of Business, the...
Making the Most of Your Membership: Chambers of Commerce Group Insurance PlanAs we look back at the past couple of years it is clear the impact of COVID-19 has had on the business community. Now, more than ever, is a good time to take advantage of partnerships. One of...
The Whistler Chamber hosted the first Advocacy in Action roundtable discussion of 2022 on February 17th. The meeting, which was held virtually, was well attended by representatives from a diverse set of Whistler businesses.
Here’s a look at just a few upcoming Chamber events that will keep your connections growing!
Learn how the Chamber helps Members cut costs and save money whenever possible through exclusive savings and discounts.
Let’s dive a littler deeper into some details regarding Chamber advocacy.
The Whistler Chamber has recently announced the lineup for the Whistler Experience training program, which serves as a tool to provide effective and affordable training to workers throughout our resort town.