The Whistler Experience® Secret Shopper Program : Winter 2026

Go BIG on Service: See Your Business Through New Eyes

The Secret Shopper Program is the essential tool for every business committed to service excellence in Whistler. As a core part of the Whistler Experience® initiative, this program helps you see your service through a customer’s eyes and turn those insights into powerful action.

This year, we’re going even BIGGER! We have completely revitalized each category’s shopper survey based on the WE go BIG! service philosophy: WE create Belonging. WE Initiate with purpose. WE go Beyond every day.

Why Sign Up Your Business Now?

Participating businesses gain powerful advantages:

  • Measurable Feedback: Receive detailed, behavioral service reports using the new, focused WE go BIG! questions tailored specifically to your business sector (e.g., Retail, Restaurant, Hotel, Activity).
  • Team Strength: Boost guest satisfaction, word-of-mouth, and online reviews.
  • Recognition: Gain recognition for top performance through shout-outs in our social media and eNewsletters. Top performers automatically qualify as a finalist for the Whistler Excellence Awards in 2026!

 Winter Secret Shopper Is Open for Enrollment! 

 

Shopping runs for 8 weeks from January 12, 2026, to March 8, 2026.

Choose your Winter program:
💎 Premium – $750: Customize shopper inquiries for maximum impact and detailed sector-specific feedback.
🌟 Classic – $650: 8 weeks of comprehensive, detailed service insights to elevate your business.
🍀 Sampler – $350: Try 4 weeks of secret shopping to see the difference with option to extend to full 8 weeks.

New for this year: Shopper questions are tailored to your sector which will give you more relevant and specific feedback !!

Secure your place today and get ready to shine this winter!

Choose the program tier that suits you!

Premium

$750 – Take your service to another level! Customize shopper inquiries to hone in on specific segments of your business.

Classic 

$650 – Strive to improve your business’ service levels over the full 8-week program.

Sampler

$350 – Get a taste of the program over a reduced 4-week period.

What’s in it for you?

Recognition for Your Business

Premium & Classic winning businesses receive:

  • Recognition in local media and Chamber social and digital media channels
  • Feature in Chamber’s weekly eNewsletter to 4500+ subscribers
  • Winners featured on Secret Shopper webpage on Chamber website with direct link to your business
  • The top-scoring business will be named a finalist for the Service Excellence Awards at this year’s Whistler Excellence Awards

Learn From Service feedback

  • Every report includes 10-15 questions with in-depth feedback
  • Weekly reports make it easy for your business to coach your own team to improve and be more succesful
  • We offer your choice of the type of shops; in-person, on the phone or on tour

Sweet Rewards For Your Staff

Premium & Classic businesses logging a perfect score:

  • Are recognized in Chamber eNews & social media channels 
  • Overall winning business receive a team prize

Choose Your Sector

  • Accommodation
  • Activities
  • Café, Diners & Bars (quick service)
  • Restaurants & Pubs (seated service)
  • Retail
  • Services
  • Dance Bars (Clubs)

Congratulations to our past winners

Summer 2025

A Little Bud
Overall Winner  & Retail Sector Standout

Sundial Hotel
Accommodation Sector Standout

Portobello
Food & Beverage Sector Standout

The Adventure Group 
Activities Sector Standout

Après Après

Dance Bar Sector Standout

Become a Secret Shopper: Get Paid to Go BIG!

Are you passionate about the Whistler Experience? We are recruiting detail-oriented locals to help us conduct shops across all sectors, using our new revitalized survey questions.

We are looking for individuals who can commit to 3-5 shops per week and are available for late-night club shops (10 PM-1 AM).

Shopping starts January 12th till March 8, 2026

Why Apply to be a Shopper?

  • Earn: Get paid a gross amount of $20 per successfully completed shop.
  • Explore: Enjoy free products and services from participating businesses (in addition to payment).
  • Perks: Gain access to the Whistler Experience including option to buy Spirit Pass and local discount programs (upon mandatory completion of the WE go BIG! online training).

For more details see JOB DESCRIPTION

*Images on this page are courtesy of Joern Rhode Photography, Tourism Whistler and Justa Jeskova, Mike Crane and Destination Canada

Thank you to our partners

Program Facilitator

Presenting Partner

Presenting Partner

Event Partner

Event Partner

Event Partner

Training Partner

Resort Partner